VALORES E PRÁTICAS DA CULTURA ORGANIZACIONAL NO SETOR BANCÁRIO: UM ESTUDO DE CASO

Abstract

The present study had the objective of analyzing the employees' perception of a mixed bank regarding the organizational culture in terms of values and practices. This was a quantitative research in which the data were collected through the Brazilian Instrument for Evaluation of Organizational Culture (IBACO) containing seven factors distributed in 94 questions and analyzed statistically through SPSS Software version 20, with further analysis descriptive. The study included 83 banks from 4 agencies in the city of Goiânia-GO, Brazil. The results showed that in relation to the practices and values established by the People Management developed in the studied bank, the most prominent factor was the 'Promotion of Interpersonal Relationships' with a mean (3.6) and a median of 4.0, followed by the External Integration Factor (3,6) and the median (3,6), the third most evident factor was the 'Cooperative Professionalism' Factor with mean (3,4) and median (3,4). The least prominent factors were the 'Competitive Professionalism' Factor with a mean (2.8) with a median of (2.8). The other factor with a lower mean was 'Rigidity in Hierarchical Power Strategy' with a mean of 2.8 with a median (2.8). The conclusions are that, in general, employees feel satisfied about the incentives of professionalism, they feel satisfied with the environment provided by the bank. The effectiveness of culture in Banco Misto is associated with the development of human capital and the high levels of involvement of the interviewees, denoting how the policy developed in relation to practices and values ensure a good professional practice among them. The Bank is focused on strategic planning, decision making, external and internal customer service, promoting interpersonal relationships and satisfaction in maintaining internal cohesion, factors that justify the bank's current position in Brazil. The way in which the centralizing and authoritarian values are presented in the Bank makes it difficult for the professional growth and recognition, in the research indicated that it is not a prominent factor in the Bank studied, in certain situations in the opinion of bankers, the bank develops a rigid policy, does not grant its employees autonomy to make decisions, therefore, the employee must comply with the rules and value the hierarchy.