ESTUDO DO PROCESSO DE INOVAÇÕES NAS MICRO E PEQUENAS EMPRESAS DE GOIÂNIA EM 2014

Abstract

The importance and relevance of micro and small enterprises for growth and economic development has been constant agenda in the discussions of governments and entrepreneurs; and as objectives of these actors, the relentless pursuit to keep them competitive and sustainable in a scenario of uncertainty and unstable markets, leading to several researches and studies to achieve these goals. Innovation together with its innovative processes has proven to be a competitive advantage for companies that adopt them in their management models, regardless of the company size. This study aimed to identify how the process of innovation occurs in micro and small companies, in their products, services and processes; investigating the perception and understanding of the entrepreneur regarding the search and promotion of innovation, the importance of innovation and its development in businesses, and which sources of cooperation entrepreneurs resort to in order to promote innovation in their companies. The study immerses in the micro and small business scenario in Brazil, based on its background, regulatory frameworks, incentives and management of micro and small enterprises. The theme of innovation, sought to explain and its concepts, models and types distinguished; as well as the importance of innovative entrepreneurship and incentives that companies can get to develop innovation in their products, services and processes; and how the process of innovation in micro and small businesses occurs. The methodological strategy was argued in a quantitative research, more specifically the statistical method, with the research technique in online questionnaire, based on secondary data collection. The result of this study made it possible to see that the majority of MEPs adopted the model of incremental and open innovation, has as main objectives the implementation of more advanced management and sustainable for the processes and products of the companies. In the perception of entrepreneurs the high cost of innovation is one of the main difficulties found to develop these innovative processes, yet most companies develop innovation with their own resources. Innovation is seen as an important factor that makes a difference for these companies; MEPs consider of high importance to external sources of cooperation as a training partner companies and institutions such as SEBRAE to take knowledge and enable the development of products / processes and services these companies. The study generated a new knowledge base that can be used to map out new strategies to support and help develop innovation in micro and small companies, by business sectors, the government, the micro and small companies support institutions, researchers and others.