Vantagens competitivas da Logística Reversa: Um estudo sobre a reutilização das embalagens PET na indústria de bebidas em Goiás

Abstract

The disposability of solid waste is an ascending discussion, due to the increasing volume of waste generated by consumerism. The rise in environmental laws, the need for companies to differentiate themselves and the satisfaction of multiple interests justify a larger business concern in this regard, which has led organizations to rethink their impacts on society and environment, expanding its vision in the management of business recovering products after consumer use. Products such as PET (polyethylene terephthalate) bottles can be recycled and reinserted in the production chain. The purpose of this paper is to comprehend how the drink industries in Goiás perceive the competitive advantages and opportunity of the logistics model for post consumer PET bottle recycling. Towards accomplishing such, aspects as Reverse Logistics corporate, sustainable supply chain management and the influence of environmental regulations on companies were studied.The field research consisted of two case studies, carried out in the two largest industries in the beverage industry in Goiás. One of these companies have already implemented the reverse logistics of post-consumer (RLPC) of PET bottles; and the other has not implemented this method yet. This study was an exploratory research and was conducted with these two companies through semi-structured interviews, addressed to executives and managers, generating qualitative data. The results indicated that the company which implemented the RLPC of PET bottles had presented competitiveness gains, corporate image, brand competitiveness, and also, environmental and legal issues adequacy with the consistent recognition of the local community (government, organized society and customers).