ANÁLISE DO PERFIL DE UTILIZAÇÃO DE MEDICAMENTOS MANIPULADOS NO MUNICÍPIO DE GOIÂNIA/GO

Abstract

This study aimed to analyze the growth and development of the pharmaceutical magisterial sector and obtain the demand, acceptance and consumption growth of custom medication from the municipal population of Goiânia, capital of Goiás, and what are the determining factors to opt for this class of drugs. The research was explanatory qualitative-quantitative, performed by questionnaires applied to the population and magisterial pharmacies in Goiânia-GO. The city's population, according to the Brazilian Institute of Geography and Statistics (IBGE), consisted of 1,412,364 inhabitants, obtaining a sample of 400 respondents from the sample calculation. The research was conducted in the months of October, November and December 2014 in the central area of Goiânia. From the 400 people interviewed, 84% (n = 336) reported knowing custom medication and 16% (n = 64) do not know this class of drugs. From the people who reported knowing, 53% (n = 212) have already used and 47% (n = 188), despite knowing, have never used. Among users, 66% (n = 140) reported fully satisfied, 29% (n = 61) said they were partially satisfied and 11 people (5%) reported dissatisfied with the medication. Were also asked to participants what reasons led them to opt for custom medication, and they reported that 54% (n = 114) chose to deal because of medical prescription, 18% (n = 38) chose for lowest price, 5% (n = 10) for easy administration, 17% (n = 36) by the trust in this class of drugs and 6% (n = 14) by the combination of factors. In conclusion, we observed that in Goiânia-GO custom medication are well known and accepted by the population and that magisterial pharmacies in recent years, had significantly been developed, seeking to enhance the quality of their medicines.