GESTÃO EMPRESARIAL DE MICRO E PEQUENOS NEGÓCIOS: UM MODELO DE ADMINISTRAÇÃO PARA AS MPEs DE PALMAS-TO

Abstract

Responsible for much of the production and generation of wealth in Brazil micro and small enterprises (MSEs) are a scenario unsatisfying: to a high mortality rate business. In the city of Palmas, Tocantins, this scenario is worsened even more, since an estimated mortality of 65% of MSEs in the first two years of existence, while in Brazil, the statistic is for the same period 49.4% . In order to promote sustainability and longevity of these projects in Palmas, we sought through this research to analyze the management of micro and small enterprises in this city, assessing the degree of systematization and use of administrative tools, with reference to best management practices ventures. To do this, were addressed in this study thoughts and concepts of several authors who corroborated for the development and understanding of the subject discussed here, in light of corporate strategy, strategic planning and business management, deployed in managing people, marketing, finance, processes, innovation and environmental management. Such a theoretical foundation, together with the methodology applied quantitative character, gave conditions for the realization of field research with business owners and managers of MPEs Palmas. As a result of the research is confirmed, among other findings presented in the paper, the management profile of the entrepreneurs of micro and small enterprises Palmas is unsustainable in its entirety in business management expertise. It was observed that entrepreneurs and enterprises to support learning acquired in accordance with day-to-day work, which often rely on poorly designed or executed techniques compromising the longevity of the business.