INOVAÇÃO COMO INSTRUMENTO DINAMIZADOR DO DESENVOLVIMENTO REGIONAL: ESTUDO E ANÁLISE DO POTENCIAL INOVADOR DAS MICRO E PEQUENAS INDÚSTRIAS GOIANAS

Abstract

This research aimed central profiling of micro and small industries Goiás participating in activities with emphasis on innovation. Considering the importance of understanding the concept of innovation, broke the conceptual and theoretical aspects on innovation and on the micro and small enterprise, seeking to demonstrate that to understand the dimension of innovation is necessary to know complementary themes. This study aimed to further contextualize innovation in Brazil and demonstrate the existence of instruments of support and encouragement from the government and private sectors. The methodology was chosen for content analysis and quantitative and qualitative approach. The data collected through the online questionnaire were analyzed and interpreted considering the proposed objectives. The result of field research on the profile of micro and small industries Goiás participating in activities with emphasis on innovation reveals that there are many start-ups, innovative products have characteristics relevant, despite being on the market for some time, predominate incremental innovation, but shows that radical innovations to the research universe is very relevant, considering that these innovations are rare. Surveyed companies have strategies focused on innovation, invest in innovation with its own resources, has protection methods for innovation and has registered patents, including overseas. Therefore, it is necessary to establish an organized movement pro-innovation to support micro and small industries in order to insert them in the context of participatory continuous qualification, research and fundraising. Therefore, there must be awareness, interaction and cooperation between entrepreneurs, class representative institutions, universities, government and private etc., As a possibility to change the scenario of innovation in Goiás, which despite its rise, is still incipient. Moreover, this work forms the Technology Platform Data Innovation Development Foundation Tecnópolis - FUNTEC in order to aggregate information (indicators) for the implementation of regional guidelines and policies at all levels.