A ATUAÇÃO DO ASSOCIATIVISMO PARA A EMPRESA: o caso do Pólo Moveleiro de Rio Verde GO

Abstract

The central objective of this work is to evaluate how the associativism works for the development of companies in the furniture sector. The initial part deals with bibliographic review concepts, then presents exploratory research as preliminary in the intended case study. In the literature review, we highlight the studies developed by Porter conceptualizing agglomerates and advantages for the associated sectors; Concepts of interrelationships and associativism are also presented, characterizing it as an organization of companies. Next, the methodology of the research is presented, whose results were obtained through the application of interview script, following a qualitative approach through interviews with the associates, which sought to verify the qualification of the associated companies, the characteristics of the Association according to the perception of the Recognition of the benefits that the Association could offer them. Considerations about these results suggest that Associates recognize AFAMORV, but do not participate because there is a dissociative tendency for the class searched, the limitations of the research were mainly to obtain the sincerity in the speeches by the fragility that the Association was in the moment of the Interviews, new studies can be based on this theme, especially in comparison with other associations that have solidified and represent success for those involved and for society.