ANÁLISE DOS FATORES INFLUENCIADORES PARA A NÃO SOBREVIDA DOS EMPREENDIMENTOS: Um Estudo no Município de Ceres-GO

Abstract

SILVA, Luiz Maurício Aires Ferreira. Analysis of factors that influence short life spam of business ventures: A study conducted in the city of Ceres-GO. 2011, 121f. Essay (Masters in Regional Development) – Alves Faria Faculty, Goiania City, 2011. The entrepreneurial activity in Brazil presented a growing and significant trend over the past decade, with great attention to its contribution to the stability of the country's economic growth, as well the understanding of the characteristics and features resulting from this practice. The scenario is prominent both nationally and regionally due to a large number of publications, effective entrepreneurial actions, new businesses, as well as regional and national meetings held throughout the State of Goias and across the country. These market actions are including the entrepreneurial philosophy on its contents, presenting strong evidence of growth within this segment of economic activity in that State. The city of CeresGO, elected the Locus of this research, presented a promising subject of study of this practice in mid north central region of the state of Goias. Due to the intense entrepreneurial activity in the region, over a three year period from 2005 to 2007, easily noticeable from the academic prospective, the development of new enterprises and the rapid disappearance of a considerable number of them. Under this context, the general objective of this study is guided and aims to analyze how the application of expertise and initial resources such as business management was cause of sudden death of businesses in Ceres-GO. Within these entrepreneurial activities, the work consists of three chapters where the first deals with the structural and theoretical aspects of business management, the second refers to entrepreneurship and strategic management, and the third to methodological procedures related to quality exploratory researches yielding to results consistent with the assumptions concerning the non-survival of enterprises from the beginning of its activities to the first three years.