ESTUDO SOBRE AS MICRO E PEQUENAS EMPRESAS NA REGIÃO DE GOIÂNIA

Abstract

The development of micro and small enterprises as well as economic activities associated with the operation of these contributes to the generation of wealth in the region in which they are installed. Thus, the study about their operations contribute to the survival of these businesses, and the promotion of their activities ultimately contributes to the economic development of the region where these companies operate and consequently, it is desired that the survival of these business occurs, so that a given region will get its development is enhanced. Throughout this study was to address the thinking of several authors who came together to the understanding of the matter, involving the theoretical axes entrepreneurship, business plan and strategic business management and organizational resources. This theoretical framework was combined with a field survey in which respondents were the primary managers of several companies, and the results are presented and discussed at work, in order to identify some factors that contribute to the longevity of micro and small enterprises. It was noted then that these are several factors which can contribute to regional development, directly impacting the economic activities in the region, especially those related to micro and small enterprises.