PROPOSTA DE UTILIZAÇÃO DO EFEITO MOMENTUM NA CRIAÇÃO DE UM APLICATIVO PARA PEQUENOS INVESTIDORES

Abstract

In a scenario of steady declines in the benchmark interest rate, investors tend to migrate their resources from fixed income to variable income seeking better returns, which demonstrates a clear opportunity for investment brokers to offer solutions to those clients who, despite not being experienced, want to create their own investment strategies, including variable income products in their portfolios. This work aimed to develop an instrument that could be used by investment brokers to attract and retain new clients. For this purpose, the creation of the tool considered a simulation of two investment funds (one fixed income and another variable income) that accurately reflected the performance of the benchmark, based solely on its price history, in the expectation that the respective returns persist (momentum effect). As a result, a tool has been developed that, based on user options, returns expected values based on past performance of the respective strategies, thus contributing to investor decisionmaking, stimulating savings habits and attracting new customers through sharing strategies.