Consciência Ambiental e atitudes em prol do meio ambiente - Um estudo na cidade de Goiânia

Abstract

The objective of this research is to assess the concern of consumers related to environmental issues in Goiânia. The proposal is concentrated on investigating attitudes, values and behaviors of ordinary citizens especially when they use and discard packaged goods, with a special emphasis on resulting ecological problems. To attain this objective, a field survey was conducted in the city of Goiania (GO) where a random sample of 368 individuals was collected. In terms of demographic profile these respondents are in their forties and belong the lower middle class, average income between R$ 1500 and R$ 4400. The initial results showed that respondents have positive attitudes and values towards ecological questions; but they are not much involved in effectively taking actions to make things better